soon they’ll become second nature.
by martin bissett
winning your first client
you may be thinking right now, “well, very good, martin, but we have finite time. we’re very, very busy people and we need to get business in the door, and therefore creation of opportunity becomes the issue.”
more: make your expertise a new-client magnet | attract clients, don’t chase them | success in business comes second | business won’t come to you | win your first client: yourself | perception is reality, client version | 10 questions for reconsidering your prices | would you make yourself a partner? | what the next generation of practice leaders faces
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regardless of whether we’ve got 20 opportunities on our plate today or none, when the next one comes along we can’t afford to be anything other than confident, comfortable, assured relationship builders who have tremendous value to offer. because people will see that body language, those voice tones and hear those words and it will be attractive. they will want to get to know more – they’ll want to be able to look at options. they’ll want to know what you’ll charge, and they’ll want to know what they’ll get for what you charge.
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